Coach Glue – Workshop: Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!

Coach Glue – Workshop: Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!

We know you’re busy running your business and having a life, which is why you may still be struggling to package up your expertise into fabulous workshops, programs, classes, and ecourses that you can sell over and over again (and stop working so hard 1:1).

We’ve done all the hard work for you!

You don’t have to invest hours and hours of your own time into developing a workshop program, and you don’t have to pay thousands of dollars to hire people to help you. By investing in our low-cost coaching workshops you’ll save a ton of time, energy and money!

When you purchase a coaching workshop from us, you are buying the license that gives you permission to edit and customize the content in any way you like, put your business logo and name on it, and sell or give it away to your paying clients/customers/members.

Imagine How Fast Your Business Would Grow if You…

Host regular online workshops or classes (or make it exclusive by opening the doors for enrollment just few times a year)
Set up a year-long academy and use many of our workshops and content packages to deliver training to your clients
Package up your expertise + our content into ecourses that you sell over and over again
Develop a monthly group coaching program and then use our content + templates to create your curriculum
Host an in-person weekend workshop in a beautiful location using our materials to teach your tribe

Are you ready to save a ton of time + money and grow your business?
You’ll Get an Entire Workshop with 4 Training Modules + 4 Fast Action Plan Worksheets & Exercises + 4 Program Accelerator Checklists + 4 Sets of PowerPoint Slides

Now you can finally stop procrastinating and launch the workshop or ecourse you’ve been dreaming about!

When you purchase the license to our workshop, you’ll be able to develop and release a sparkly new ecourse or program in a matter of days (not months or years), and that means that you can start enrolling clients and accepting payments right away.

Our mission is to make it easy for coaches just like you to make an impact on the world and be of service to your tribe, in the most powerful and aligned way possible.

Here’s What’s Included in Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!:
Depositphotos_90948414_s-2015Module 1: Writing That Connects, Helps – and Sells

This is the heart and soul of good copywriting—the connection. Without it, your sales messages will fall flat. In module 1 we’ll take a good look at just how you can turn everything you write into a meaningful message your clients will be compelled to read

In this module, your clients will quickly discover…

The first step in everything you write—miss this and it’s a guarantee your message will miss its mark nearly every time.
12 questions to ask yourself before you begin—answer these well, and your content will practically write itself (and your readers will be singing your praises, too).
2 considerations when you’re crafting a call to action—with a firm understanding of these two simple principles, you’ll be well on your way to better conversions.
How to painlessly monetize your blog posts—because there is more to sales copy than letters and email!
How to ensure your content is shared again and again—when you get this one thing right, you’ll never worry about making sales again!
Three strategies to engage your readers—any one of these will dramatically improve your conversion rates, no matter what type of content you’re creating.
How to discover (and use) your authentic voice—without this key component, your branding will feel contrived.

Take a Peek at all the Fabulous Content You’ll Get in Module 1:

Module 1: Training

mod 1

Module 1: Fast Action Plan Worksheet & Exercise

mod 1 action

Module 1: Program Accelerator Checklist

mod 1 checklist

Module 1: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops

pp1

Module 2: Writing Effortless Emails That Get Opened and Read

Ask any successful coach and she’ll tell you: email is critical when it comes to making sales. Not only sales of your products, but sales for your affiliate and JV partners, too.

Not only that, but email is perfect for solidifying that all important personal relationship, and it’s that relationship that will ultimately drive more sales. But crafting great emails that people actually want to read can be a challenge.

In this module, your clients will quickly discover…

3 easy steps to creating your first email sign up—if you don’t make list building a priority, you’ll never achieve the success you deserve.
The number one list killer—and how to easily fix it!
How to build an instant rapport with your subscribers—this one trick will make your email marketing stress-free and even fun!
How to pre-qualify your email subscribers—there’s no sense in building a large list of people who aren’t interested in your products.
Why you must have an email schedule—and the dangers of not sticking to it faithfully.
Two ways to craft subject lines that demand to be opened—getting your emails opened is the most critical piece of the puzzle, so don’t skip this step!
7 proven ways to make sure your message hits its mark—the more of these you master, the better your results will be.

Take a Peek at all the Fabulous Content You’ll Get in Module 2:

Module 2: Training

mod 2

Module 2: Fast Action Plan Worksheet & Exercise

mod 2 action

Module 2: Program Accelerator Checklist

mod 2 checklist

Module 2: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops

pp2

Module 3: Why Writing for Social Media Doesn’t Have to be Like White-water Rafting

This is where a lot of coaches get hung up. Either they’re spending far too much time on Facebook and Instagram and the like without seeing any real return, or they’re stuck, and simply don’t know what to post, when, and to whom.

In this module, your clients will quickly discover…

How to choose where to spend your time—because let’s face it, you can’t be everywhere.
Knowing the different types of content to post—as well as where each one will be the most effective.
The critical differences between social media content and other types of content—and how to leverage those differences to your advantage.
How to keep up with the continual (and fast) changes social platforms undergo—miss this and you’ll wind up using outdated strategies that no longer work, while your competitors continue to evolve and grow.
Today’s hottest social strategies—at least one of these will shock you, but it’s oh-so-promising!
How to find your social media voice—there’s more to this than just “being yourself,” so don’t skip this section!
Why Facebook groups are an important part of your overall marketing plan plus an easy way to create yours, even if you’re fresh out of ideas.
The business page you cannot afford to ignore—and no, it’s not Facebook.

GET Coach Glue – Workshop: Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES! download

Take a Peek at all the Fabulous Content You’ll Get in Module 3:

Module 3: Training

mod 3

Module 3: Fast Action Plan Worksheet & Exercise

mod 3 action

Module 3: Program Accelerator Checklist

mod 3 checklist

Module 3: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops

pp3

Module 4: Better Sales Pages and Squeeze Pages – Get Your Programs Sold!

With a solid content marketing plan in place, it’s time to dig into those sales pages at last, and Module 4 is just what you need to create better converting sales and squeeze pages.

In this module, your clients will quickly discover…

Why consistency is more important than ever before—and how to easily achieve it in your sales and landing pages.
The number one tool for creating landing pages—and it’s super easy to use, too, so you can concentrate on copy instead of tech!
10 essential steps for simplifying your landing pages—keep these in mind every time you create a sales or landing page, and you’ll be ahead of 99% of your competition.
How to test every element of your sales message—so you can find out exactly what works, and what doesn’t.
The two major causes of sales page failure—the first one you already know, but the second will surprise you.
How to provide “social proof” in your sales copy—this one change can make all the difference in your sales figures.
Understanding “hot spots” in your copy—pinpoint these, and you’ll be in a position to amplify your message across all your content channels, resulting in far better results!

Take a Peek at all the Fabulous Content You’ll Get in Module 4:

Module 4: Training

mod 4

Module 4: Fast Action Worksheet & Exercise

mod 4 action

Module 4: Program Accelerator Checklist

mod 4 action

Module 4: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops

pp4

Plus, You’ll Also Get a Sales + Marketing Materials Kit to Help You Sell Your Workshop and Start Collecting Payments:

We want to make it super easy for you to promote your workshop and start collecting payments, which is why we’ve included tons of fabulous sales and marketing materials for you and your JV partners.

That’s right! You can share these sales materials with your JV partners so they can promote you too!
Here’s What’s Included in Your Sales + Marketing Materials Kit:

A great way to fill your workshop is by hosting a free webinar that sets the stage for you to show off your expertise, connect with your tribe, and be of service to them through amazing content – while also leading your clients to the conclusion that they want to work with you.

We’ve made it easy for you to host your own webinar that provides value and helps you enroll clients in your workshop.

Webinar Script: “3 Reasons Why You’re Not Getting Clients”
How to nail your branding—and avoid the all-too-common mistake that kills hundreds of promising coaching careers every year.
The one coaching package you must have—and that most coaches don’t.
The piece that’s missing from your most important web pages—and how to fix it instantly.
Webinar Registration Copy that includes a description and bullet points for your webinar you can copy + paste to your own sign up page.
PowerPoint Slides for Your Webinar so you don’t have to start from scratch
Handout to Give Your Webinar Guests: “3 Reasons Why You’re Not Getting Clients”

And we’ve got you covered when it comes to promoting your live webinar, the replay of your webinar, AND your workshop.

Just copy, paste, and edit the emails, social media posts, and blog posts/newsletter articles and start spreading the word about your sparkly new workshop!

4 Emails to Promote Both Your Live Webinar and the Replay of Your Webinar
Live Webinar Email Promo #1: Client attrition happens…here’s how to make it suck less (189 words)
Live Webinar Email Promo #2: No coaching clients? Here’s why… (222 words)
Paid Webinar Email Promo #1: The skill they don’t teach you at coaching skill (239 words)
Paid Webinar Email Promo #2: You can never have too many clients, right? (312 words)
10 Social Media Posts to Promote Your Program on Facebook, Twitter, Google+, etc.
5 Blog Posts / Newsletter Articles to Promote Your Program
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) (518 words)
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It (442 words)
Email Subject Lines That Increase Your Open Rates (482 words)
Copywriting 101: Features vs. Benefits (And How to Know the Difference) (460 words)
Pain Points: What You Must Know About Your Potential Clients (400 words)

But we don’t stop there…we’re also giving you sales page copy that you can copy, paste, and edit and use to sell your workshop (no more paying a copywriter thousands of dollars to do this for you!).
Take a Peek at all the Fabulous Sales and Marketing Materials Included in Your Kit:

Promotional Emails, Blog Posts, Social Media Posts

marketing kit

Webinar Script: “3 Reasons Why You’re Not Getting Clients“

webinar script

Webinar Registration Copy:

registration

Webinar PowerPoint Slides

pp webinar

Handout to Give Your Webinar Guests: “3 Reasons Why You’re Not Getting Clients”

webinar handout

Sales Page Copy to Help You Sell Your Workshop

sales page
Get This Coaching Workshop and Get Instant Access to All This:

CoachGlueBookCover_hotcopyhowtowritesizzlingsalesmessages_340wide4 Training Modules (37 pages, 9633 words)
Module 1: Writing That Connects, Helps – and Sells
Module 2: Writing Effortless Emails That Get Opened and Read
Module 3: Why Writing for Social Media Doesn’t Have to be Like White-water Rafting
Module 4: Better Sales Pages and Squeeze Pages – Get Your Programs Sold!
4 Fast Action Plan Worksheets & Exercises (24 pages)
4 Program Accelerator Checklists (18 pages)
4 Sets of PowerPoint Slides to Create Your Inspiring Webinars or Videos (147 slides)
4 Emails to Promote Both Your Live Webinar and the Replay of Your Webinar
Live Webinar Email Promo #1: Client attrition happens…here’s how to make it suck less (189 words)
Live Webinar Email Promo #2: No coaching clients? Here’s why… (222 words)
Paid Webinar Email Promo #1: The skill they don’t teach you at coaching skill (239 words)
Paid Webinar Email Promo #2: You can never have too many clients, right? (312 words)

10 Social Media Posts to Promote Your Program on Facebook, Twitter, Google+, etc.
5 Blog Posts / Newsletter Articles to Promote Your Program
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) (518 words)
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It (442 words)
Email Subject Lines That Increase Your Open Rates (482 words)
Copywriting 101: Features vs. Benefits (And How to Know the Difference) (460 words)
Pain Points: What You Must Know About Your Potential Clients (400 words)
Webinar Registration Copy that includes a description and bullet points for your webinar you can copy + paste to your own sign up page.
Webinar Script: 3 Reasons Why You’re Not Getting Clients (24 pages)
Webinar PowerPoint Slides (64 slides)
Handout to Give Your Webinar Guests: “3 Reasons Why You’re Not Getting Clients” (5 pages)
Sales Page Copy to Help You Sell Your Workshop