Jason Gan – Facebook Advertising Fundamentals

Overview – Facebook Advertising Campaign Structure (0:51)

Campaign Level Settings (2:26)

Ad Set Level Settings (2:00)

Ad Level Settings (0:56)

Core Audience (1:07)

Custom Audiences (1:23)

Lookalike Audiences (1:55)

Reach, Impressions & Frequency (1:15)

Cost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)

Getting started with Facebook Ads Manager (0:43)

Creating Facebook Ads Account (1:40)

Quick Creation Option (2:45)

Navigate Split Test and Campaign Budget Optimization (3:44)

Getting Started with Ad Set (3:57)

Navigate Sub-objectives, Dynamic Creative and Offer (3:48)

Introduction to Audience Targeting (2:04)

Location Targeting – Part 1 (3:40)

Location Targeting – Part 2 (2:53)

Age, Gender & Language Targeting (4:03)

Realistic Detailed Targeting (4:32)

Narrowed-Detailed Targeting Technique (3:39)

Connection Targeting (3:20)

Getting Started with Facebook Ads Placements (1:22)

Facebook Ads Placement – Feeds (0:58)

Facebook Ads Placement – Instant Articles (2:01)

Facebook Ads Placement – Other Facebook ad placement options (3:21)

Facebook Ads Placement – Instagram (3:38)

Facebook Ads Placement – Audience Network (2:17)

Facebook Ads Placement – Messenger (2:23)

Facebook Ads Placement – Other Settings (2:53)

Budget & Schedule – Daily VS Lifetime (2:47)

Budget & Schedule – Budget Optimization options (1:36)

Budget & Schedule – Bid Strategy (2:14)

Budget & Schedule – Other settings (2:22)

Use existing post as advertisement + Link Instagram account (1:56)

Single Image Ad Format (3:21)

Ad Format – Single video (3:29)

Ad Format – Carousel (2:57)

Ad Format – Instant Experience (5:11)

Creating Facebook Lead Form (6:59)

Messenger Setup (5:18)

Getting started with Facebook Pixel (0:35)

Facebook Pixel for Tracking (0:47)

Facebook Pixel for Measuring (1:08)

Facebook Pixel for Optimization (1:02)