Having been trained as a fashion designer and manufacturing specialist, Susan entered the fashion industry in London and quickly climbed the career ladder at a very young age. Driven by a passion to create brands that connected with their target audience, she developed a skill for standing in the customer’s shoes, and specialised in seeing and experiencing brands through their eyes. This coupled with 20 years of constant access to the world’s top brands throughout her career spanning Europe, Australia and America, meant Susan was programmed to Brand.

Susan’s experience in London allowed her to work with the founders of some of the UK’s largest and most formidable privately-owned retailers, experiencing first-hand how those brands evolved and transformed over time.

Susan’s unique approach to creating or transforming brands comes from her understanding of the passion, ‘heart and soul’ and experiences that go into building a successful business.

With a career spanning more than two decades – and across both hemispheres – Susan has developed what can only be described as a unique insight into brand building and transformation.

At the Living Lines branding agency, Susan makes it her mission to discover the essence of a business and its brand, working closely with its people to clearly define what makes them unique and positions their brands accordingly and how to create the best customer experience.

“5 Pitfalls Paralysing Your Business” by Susan Jones is a practical guide that identifies common obstacles that hinder business growth and success. The book explores five key pitfalls that many businesses encounter, offering insights into how these challenges can paralyze operations, stifle innovation, and limit profitability. Jones provides actionable strategies and solutions to overcome these issues, empowering business owners and managers to navigate through difficulties, optimize their processes, and achieve sustainable growth. The guide is tailored for entrepreneurs and business leaders looking to avoid common traps and enhance their business performance.