The Creation Method by Michael Drew

The Uncovery Method

Session 1: Finding your Soul Purpose

Call it fate or call it chance, but you were born with a unique set of skills that lend themselves to your Soul Purpose. Knowing this purpose and pursuing it is the key to success and fulfillment not just in your content creation career,but in your life. In this session I will take you through an immersive mind exercise that will dig deep into your subconscious, unearth hidden truths, and identify your Soul Purpose.

Session 2: Your guiding North Star

Once you find your Soul Purpose, how do you stay on track and honor it? You need a compass that helps you make the choices, meet the people and do the things that navigate you towards success. The North Star is a creative mind exercise that helps you identify the core values that will guide you throughout your content creation career. Do this, and making important decisions will become a whole lot easier.

Session 3: The Magic Wand

Finding and living by your purpose is good, but don’t forget to dream big! What kind of epic life will you enjoy once you start honoring your purpose? What kind of house will you live in? What countries will you travel to? Who will you meet? You will follow my lead as I take you through the Magic Wand visualization exercise for helping you weave a vision of your perfect life into existence.

Personas

Session 1: Understanding your audience with the Persona Architecture

Once you know yourself, it’s time to know your audience and create tailor-made content for them. In this session I will guide you through the Persona Architecture, a powerful behavioral psychology tool that until now was only available to Fortune 500s. By the end of this session you’ll have an intimate understanding of your audience, the way they think and the way they act – and you’ll finally understand how to create messages that stick.

Rapid Content Creation

Session 1: Your future bestseller in 30 minutes?

Knowing what to write is one of the biggest hurdles that trips up most aspiring writers. You could easily waste months or years stuck in this phase – which is why I created the book outlining process. This remarkable creative mind exercise is the heart of the Creation Method. By temporarily shutting down your left brain, it allows you to channel free-flowing creative thought and create the title, summary, and 16 chapter outlines for your future bestseller – in minutes!

Session 2: Turbo-charging your blog post writing

Blogging and article writing are crucial mediums for many content creators. But thanks to writer’s block, coming up with consistently good content can be infuriating. Where do you find the inspiration? How do you know you’re hitting all the right angles? My system for rapid blog post creation helps you shut down your left brain and create powerful, relevant and viral blog posts for each of your Personas. This session contains four mind exercise tracks, one for each of your Personas:

1. Methodical Monday: mind exercise for writing blog posts to Methodical Personas.
2. Spontaneous Tuesday: mind exercise for writing blog posts to Spontaneous Personas.
3. Humanistic Wednesday: mind exercise for writing blog posts to Humanistic Personas.
4. Competitive Thursday: mind exercise for writing blog posts to Competitive Personas.

Bonus: This section also includes an immersive Morning Meditation session which you can listen to at any time to instantly switch off your left brain.