DTC Scale School – Facebook & Instagram Ads

Access the Proven Performance Marketing Blueprint That Scales Brand Post iOS 14.5.

The Facebook Marketing System That Drove over $50 Million in Value for Pilothouse’s Clients in the Last 6 Months

There’s no doubt that the data loss caused by Apple’s recent iOS14.5 update has been felt by every marketer in some way or another.

At Pilothouse and DTC we’ve been marketing long before there even was a Pixel. We’ve built our systems to be essentially “algorithm agnostic.”

Scale School works because it’s based on timeless marketing principles and supercharged with the up to the minute platform tactics you need to scale with confidence.

Module 1 – Foundations For Scale
Brand & Competitor Analysis
Knowing Your Customer & Your Market
Metrics That Matter & Why
Customer Journey & Messaging
Facebook Pixel Strategy

Module 2 – Creatives That Convert
Insights Into Creatives That Convert
Fast & Furious Creatives
Polished Creatives

Module 3 – The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns
Step 1 – Find Your Top 5 Angles
Step 2 – Copy + Angle Testing
Step 3 – Analyze Data and Uncover Your Winners
Step 4 – Identifying Creatives Needed
Step 5 – Audience Testing
Step 6 – Consolidate Winners Into Scale Campaigns

Module 4 – Strategies For Scale
Attribution & The Eco ROAS
Bidding Types & When to Use Them
Horizontal Scale Strategies
Split Testing Pages & Funnels
Split Testing Creatives & Copy
Influencer & Whitelisting
Budget Management & The Scaling Mindset

Module 5 – How to Build a Powerhouse Marketing Team
When Should You Hire an Agency & What Should You Look For
How to Hire Good Marketers
How to Align Your Internal & External Marketing Teams
Company Culture

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