Kim Krause Schwalm – LA Boot Camp Intensive (Copywriting)

Top Copywriters Failed to Defeat Parris Lampropoulus’ “Unbeatable” 7-Year Control. Here’s How I Beat It… and Went On to Produce Many More Multi-Year, Million-Dollar Controls

Years ago, superstar copywriter Parris Lampropoulus held the control for 7 years for a Boardroom publication called Tax Hotline.

After I got one of my first major controls—for KCI’s Personal Finance—and beat the legendary Jim Rutz (the first time), Brian Kurtz, who was at Boardroom at the time, couldn’t call me fast enough.

He wanted to know if I’d be interested in writing for Boardroom (which was every up-and-coming copywriter’s dream) and take a shot at beating this “unbeatable” control.

Many top copywriters had been hired to beat it. Many had failed before me. And I’ll admit, Parris’ control really was killer. There’s a reason it stood undefeated for more than 7 years.

But there was a tiny weakness in his control. . .one I knew quite well, as I had already won a few controls (and earned handsome royalties) with this strategy. ​

So I applied this strategy to my new test promo. . .and it ended up K.O.-ing Parris’ 7-year “unbeatable” control. And it went on to mail for another 2 years until the product was folded.

Wouldn’t you love to know what this “stealth” strategy was? Then keep reading……

Now Available! Your In-Home Version of

My No-Holds-Barred

LA Boot Camp Intensive

I revealed exactly what this secret was in my first-ever LA Boot Camp Intensive in March 2017.

Not only did I share parts of my victorious Boardroom Tax Hotline control and the strategy behind it, I broke down some of my other million-dollar controls, including:

A financial newsletter promotion that beat Jim Rutz not once, but twice… ​
A joint health supplement promotion that mailed successfully for over a decade… ​
An 8-year control for a memory supplement that made it one of the biggest sellers in its niche… ​
And another control I wrote for Boardroom that was STILL mailing more than 10 years later!

This live, one-day workshop—which I purposefully limited to just 10 attendees (and allowed one more in the door at the last moment)—took place in beautiful Hermosa Beach, California. In the room were beginning and advanced copywriters, marketers, and entrepreneurs alike.

And now YOU can benefit from the same invaluable, no-holds-barred teaching and sharing. That’s because my entire LA Boot Camp Intensive presentation is now available to you on video.

You can also get the same 60-page, 4-color Guidebook each lucky participant received, called Breakthrough Copywriting Secrets It’s Taken Me 19 Years to Learn…And Will Take You Only One Morning!
I’ve packed this Guidebook with hard-won copywriting secrets and real-life examples of some of my most successful promotions.

Plus I’ve captured every word of my 3-hour presentation in a downloadable transcript you’ll want to print off (if you’re an “old school”, hard-copy gal like me) and refer to again and again.

Several of my boot camp attendees got to meet with the legendary marketing and business building strategist Jay Abraham at his nearby office after our day together. Sadly, you missed your chance to meet Jay, but you’ll enjoy the same no-holds-barred training I delivered when you get my Virtual LA Boot Camp Intensive!

A Behind-the-Scenes Look at Turning “Flops” into Million-Dollar Controls

In my Virtual LA Boot Camp Intensive, which includes the videos, guidebook and–as a special bonus–the transcript I just mentioned, you’ll see the exact swipes of Parris’ 7-year control, my first try at beating it, and the test promo that beat it handily and went on to bring in the big bucks.

You’ll get a deep dive breakdown and behind-the-scenes look at what allowed me to get my first Boardroom control (and even more importantly, be the first female copywriter to do so!) ​

I even go over my first few “flops” when I was first starting out with other clients so you know WHY they failed. Plus I show you exactly how on my second “go” I turned them into multi-year, million-dollar controls! ​

With this kind of know-how, you can avoid making these same mistakes. Plus you’ll be able to immediately spot the holes in any control you’re looking to beat, increasing your chances of a blockbuster hit (and a FAT royalty check!) ​

But that’s not all. From all of these winning controls I’ve written for companies like Boardroom, Soundview, and Healthy Directions, I boiled down writing a million-dollar control into a simple 5-point system in this special, one-of-a-kind, in-home program. . .

Five “Most Likely to Succeed” Strategies and Techniques to

Help You Hit Your Next Promotion Out of the Ballpark​

While you missed the main event (and the chance to hang out with marketing legend Jay Abraham in person—yes, that was a nice last-minute surprise I arranged for my LA Boot Camp Intensive attendees!), you can get the next best thing.

In my Virtual LA Boot Camp Intensive, you’ll discover the same fool-proof 5-point system to beating “unbeatable” controls and earning handsome royalties I shared with my attendees. So the next time you write copy, you’ll be armed with my five “most likely to succeed” strategies and techniques to hit your next promotion out of the ballpark. ​

It took me 19 years to master all of these breakthrough secrets (and some visits to the “school of hard knocks” along the way!) Lucky for you, thanks to this boiled-down 5-point system, videos of my 3-hour presentation, in-depth 60-page Guidebook, and complete word-for-word transcript, it can only take you a single morning or afternoon of your time.

A-List Secrets to Breakthrough Copy You Can Apply to Every Sales Promotion You Write​

It gets even better! In my Virtual LA Boot Camp Intensive, each minute and page is jam-packed with A-List secrets to million-dollar copy, including…

Throw out your rule book! This is my #1 principle of direct mail copy from when I beat Jim Rutz’ promotion– and kept the control for over 3 years (financial promos almost never last a full year!)
​The taboo emotion my winning headline exposed to beat Parris Lampropoulus’ “unbeatable” 7-year control (This is how I became the first female copywriter to win a Boardroom control!)
​The world-class copywriter’s secret to predicting if your headline will fail miserably before you even test it (this won me a control that mailed for over 10 years!)
​Facing writer’s block? Do this quick 1-minute search trick and you’ll be overflowing with big ideas!
​Want to fast-track your way to the A-List and win control after control? Stop making this common headline mistake even veterans fall prey to
​A non-technical formatting trick that keeps your audience reading every single word of your copy and wanting even more
​The simple 3-word secret to writing fascinations and headlines in million-dollar controls. My triple-punch formula reveals what separates A-List bullets from the rest. Miss ANY of these punches and say goodbye to your profits!
The single question I always ask myself and coaching clients when crafting an irresistible, mouth-watering bullet ​
One common yet overlooked word that makes the claim in your headline both believable and enticing to your prospects (you probably say this word every day!)
The one word you should AVOID using in your copy whenever possible. You’d be amazed how many times it sneaks into your writing!
Is your guarantee stopping your prospect from buying? This little-known trick helps you formulate an ironclad, no-brainer guarantee even the most skeptical buyer can’t resist!
And much more!

PLUS: Hard-won Secrets to Move Your Copywriting Career Ahead Farther and Faster

In my Virtual LA Boot Camp Intensive, I also reveal hard-won client strategies and success secrets to move your copywriting career ahead farther and faster. For example…

How to know when to ask for an advance (hint: just about always!) and how much of one to ask for. Plus when you should require a full 100% payment up front
​Client “red flags” to watch out for. Ignore these signs at your own peril (I wish I had!)
​My top 6 secrets for getting paid top dollar (and getting the R-E-S-P-E-C-T you crave). . .including one most top copywriters would NEVER admit to using, but often do
​The Dale Carnegie principle that makes it a snap to connect confidently with prospective clients at the next conference you attend—works even if you’re shy and get tongue-tied
​Why “spec” is a four-letter word in my book. What you must know before you ever agree to do any kind of work this way
​The truth about royalty-only deals. . .are they worth the risk? Here’s my take on it
​How to do research right—and make it your “secret weapon” to winning bigger controls!
​The one thing you should ALWAYS do before you hand in your “first draft” to a client
And much more!

Wouldn’t You Love to Double, Triple, Even Quadruple Your Income?

​. . .And have the world’s top clients practically fighting for a slot in your schedule?

I’ll be honest. . .the tips, strategies, and secrets I reveal in my Virtual LA Boot Camp Intensive are that powerful. . .and can fast-track you into A-List status in the copywriting world.

​Not only will you get my complete 3-hour presentation on video and my 60-page, 4-color, breakthrough-packed Guidebook each of the lucky attendees received, you’ll also get as a special bonus gift the full 39-page, word-for-word transcript of my LA Boot Camp Intensive presentation.

​​Thanks to the strategies I reveal in this program, you’ll take a giant leap forward in your mastery of copywriting, so you can charge clients more for your work. You’ll also discover my secrets to getting paid more and negotiating arrangements that put YOU in control of what you earn.

​Everything you’ll discover in my Virtual LA Boot Camp Intensive are real-life strategies I used myself to go from being a newbie to having a fully booked calendar. . .receiving fat, regular royalty checks. . .“beating controls left and right” (former Boardroom executive Brian Kurtz’s words, not mine!). . .and earning a six-figure income my very first year as a freelance copywriter.

​And you can get it all for a fraction of what it’d cost to learn it from me one-on-one!

Put Yourself on the Fast Track for Less Than You’d Spend for an Hour of My Coaching!

I charge clients a minimum of $3,500 for a full day of consulting, plus travel time and expenses (and that will go up every year!)

​On the rare occasions I coach freelance copywriters, I’ve charged upwards of $450 an hour. . .and I’m not taking on anyone new at this time (except for the select few in my Copy Mentoring group).

​But now you can enjoy my Virtual LA Boot Camp Intensive and have it to review again and again from the comfort of your own home for a fraction of my hourly rate.

​This includes the 3 hours’ worth of video training, the 60-page, 4-color Guidebook packed with copywriting strategies and actual promo examples from my past controls (and some of the ones I beat–including ones by Parris Lampropoulus and Jim Rutz). . .plus as a special bonus, the 39-page word-for-word downloadable transcript of my complete presentation!

The best part is, you’ll start to see results fast…

​“After just two hours of talking to Kim, I increased my income by over 25%!”

​Think about it. One of my coaching clients recently told me she increased her income by over 25% after just two hours of my time. Imagine what this virtual program with me can do for you.

​Think of the new breakthroughs you can use immediately on your copy projects that earn you BIGGER projects, fat royalty checks, or even an idea that multiples your business revenue. ​These breakthroughs could be the difference between desperately starving for your next client and making measly fees. . .to booking your calendar far in advance, receiving 4 and 5-figure royalty checks each month, and attracting top-tier clients.

​Hurry and get your own copy of my Virtual LA Boot Camp Intensive while this special “free transcript” offer is still available!

​ Yours for smarter marketing,​