Pat Flynn – Will It Fly?

Will It Fly?

HOW TO TEST YOUR NEXT BUSINESS IDEA SO YOU DON’T WASTE YOUR TIME AND MONEY

WILL IT FLY? ELIMINATES THE NUMBER ONE FEAR OF EVERY NEW ENTREPRENEUR: WILL MY BUSINESS IDEA WORK?

Ray Edwards, Founder & CEO, Ray Edwards International, Inc.

Why I had to write this book

GET YOUR BUSINESS STARTED THE SMART WAY

Do you have a big idea for a business—one that you can’t stop talking about to your friends and family? An idea that keeps you up at night, one that you just know will work?

Time’s a-wastin’, right? Be careful. Discerning good ideas from bad ideas is difficult. And bad ideas crash businesses.

I’ve seen it all the time: an eager entrepreneur rushes into a business built on a half-baked idea, a misguided theory, or some other form of self-delusion. I’ve done it myself—and I’ve paid the consequence of lost time and lost money on rushing in to an idea that was never going to work.

As Joel Barker says, “Speed is only useful if you’re running in the right direction.”

Through my book, Will It Fly?, I will teach you how to validate your business idea. Prepare to say goodbye to guesswork and to say hello to the confidence in knowing that you’re on a path to success.

Get Inspired to

VALIDATE YOUR BUSINESS IDEA

Watch my book trailer video to discover the essence behind Will It Fly?

What you’ll discover and learn

A SERIES OF TESTS TO PROVE THAT YOUR BUSINESS IDEA HAS WINGS

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale litmus tests, and real-world case studies. These tests will help you answer these questions:

• Does your business idea have merit?
• Does your idea fit the market you want to serve?
• Is your idea a good fit for you and the kind of business you want to run?

Think of this book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

WILL IT FLY? COVERS FIVE PARTS:

• Part One: Mission Design helps you make sure your target idea aligns with and supports your goals.
• Part Two: Development Lab walks you through uncovering important details about your idea that you haven’t even thought about.
• Part Three: Flight Planning is all about assessing current market conditions.
• Part Four: Flight Simulator focuses on the actual validating and testing of an idea with a small segment of a target market.
• Part Five: All Systems Go is for final analysis to help you make sure your idea is one you are ready to move forward with.

Check Out My Free

COMPANION COURSE

I’m committed to helping you test your business ideas–that’s why I’ve created a free companion course to help you work through the book step by step. The course has bonus worksheets, PDFs, and interviews to help you validate your ideas.

The Audiobook:

NARRATED BY ME!

I love audio content, so I had to offer an audiobook version of Will It Fly? If you enjoy audio content too, then plug in your headphones and enjoy.