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Phil Ebiner - Digital Marketing Masterclass

Phil Ebiner – Digital Marketing Masterclass

Original price was: $199.Current price is: $40.

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

Use the 30% Coupon Code: Sale30 

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Phil Ebiner – Digital Marketing Masterclass

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right course!

With the skills learned in our digital marketing course, you can:

  • GROW your own business
  • LAND a job in this hot marketing industry
  • HELP a client increase their business

We want to help you grow your business!

We promise to do everything we can to help you with all of these digital marketing strategies:

  1. BRANDING
  2. WEBSITES
  3. EMAIL MARKETING
  4. BLOGGING
  5. COPYWRITING
  6. SEO (Search Engine Optimization)
  7. YOUTUBE
  8. FACEBOOK PAGES
  9. FACEBOOK GROUPS
  10. FACEBOOK ADS
  11. GOOGLE ADS
  12. TWITTER
  13. INSTAGRAM
  14. PINTEREST
  15. LINKEDIN
  16. PERISCOPE
  17. LIVE-STREAMING ON SOCIAL MEDIA
  18. PODCASTING
  19. QUORA

Most of the tools and strategies we recommend and teach you to use are completely free!

 

WHAT DO YOU GET WHEN YOU ENROLL?

  • Lifetime access to the course and all updates
  • Personalized support and answers to your questions
  • Udemy certificate of completion
  • 30-Day 100% money back guarantee – no questions asked!

COURSE BONUSES?

  • Downloadable checklists to keep you on track
  • Downloadable guides to help you take action
  • Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses.

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you’ll be taking action!

You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself, and see real results!

NOW IS THE TIME TO START

Whether you’re completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action.

Enroll now so that you can take advantage of the skills you learn to grow your business!

What are the requirements?

  • No prior marketing knowledge required
  • You should be ready to take action and see real results!

What am I going to get from this course?

  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand’s audience
  • You will learn how to use all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will increase conversions and sales with real world techniques

What is the target audience?

  • Entrepreneurs, business owners, bloggers, YouTubers, social media fans
  • Website owners who want to increase web traffic, conversions, and sales
  • Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
  • Anyone wanting to do your own marketing – and not waste money

Course Curriculum

 

Introduction
  • Start

    Welcome! Let’s Do This! (1:32)

  • Start

    Download the Ultimate Guide to Content Marketing

  • Start

    Learn Our Digital Marketing System in 10 Minutes (9:27)

  • Start

    Course Roadmap – Where Should You Begin?

Define Your Business & Target Audience
  • Start

    DOWNLOAD: Define Your Business Worksheet

  • Start

    Define Your Purpose (4:03)

  • Start

    CASE STUDY: 3 Brand’s Purpose (5:25)

  • Start

    Positioning Your Brand (4:06)

  • Start

    CASE STUDY: Amazon and Harley Davidson Positioning (3:05)

  • Start

    Unique Selling Proposition (6:01)

  • Start

    Personality: What’s Yours? (1:49)

  • Start

    CASE STUDY: 3+ Brands Show Their Personality (6:54)

  • Start

    Find Your Audience (4:57)

  • Start

    Validate Your Business (8:30)

  • Start

    CASE STUDY: Phil Surveys His Audience

  • Start

    Supplemental Reading List

Brand Identity
  • Start

    Branding Basics (2:27)

  • Start

    CASE STUDY: 3 Company Styles (4:43)

  • Start

    Tools for Creating Graphics (7:39)

  • Start

    Brand Assets: Links to Helpful Resources

  • Start

    Quick Canva Tutorial (10:35)

  • Start

    Quick Photoshop Tutorial (26:10)

  • Start

    Supplemental Reading List

 

 

Websites
  • Start

    Website Tools & Why I Use WordPress (3:39)

  • Start

    Choose Your Domain Name (5:28)

  • Start

    Intro to WordPress Course Lessons (1:15)

  • Start

    Purchase Hosting and Install WordPress (5:59)

  • Start

    Navigating WordPress (6:06)

  • Start

    Install and Activate Themes (6:34)

  • Start

    Add a Static Home Page (4:09)

  • Start

    Editing a Page & Change the Site Title (17:05)

  • Start

    Add and Edit a Menu (5:41)

  • Start

    Publishing website (1:41)

  • Start

    Writing a New Post & Organizing Your Blog (9:12)

  • Start

    Blog Page Design – Excerpts vs Full Content (1:00)

  • Start

    Adding Videos (3:44)

  • Start

    Customize the Sidebar (4:47)

  • Start

    Add Images to Sidebar (4:58)

  • Start

    Facebook Like Widget (2:27)

  • Start

    Add a Site Widget (1:47)

  • Start

    Add Site Icon with a Plugin (2:25)

  • Start

    Make Your Website Responsive and Mobile Friendly (3:27)

  • Start

    Customize Footer Information (3:28)

  • Start

    Find, Install, and Activate Plugins (7:19)

  • Start

    Backing Up Your Website (4:47)

  • Start

    Securing Your Site from Attackers (4:51)

  • Start

    Make Your Site SEO Friendly (5:37)

  • Start

    Make Your Website Faster (4:33)

  • Start

    See your Google Analytics in WordPress (5:06)

  • Start

    Block Spam with Akismet (3:13)

  • Start

    WordPress Commenting Systems _ Plugins

  • Start

    Secure Contact Forms in WordPress (7:07)

  • Start

    Pretty Link Redirects – Link Shortener (2:58)

  • Start

    Editorial Calendar (2:00)

  • Start

    Free Email Marketing in WordPress (10:58)

  • Start

    Add Social Sharing Buttons (6:51)

  • Start

    Add a Welcome Mat to Increase Opt-Ins (3:23)

  • Start

    3 Ways to Increase Opt-Ins with Sumo (3:50)

  • Start

    What Pages Do You Need? (8:42)

  • Start

    Design a Home Page that Works (8:54)

  • Start

    The Start Here and About Page (6:15)

  • Start

    The Resource Page (5:39)

Email Marketing
  • Start

    Easy Email Marketing Funnel (6:51)

  • Start

    Email Marketing Tools (4:09)

  • Start

    Lead Magnets (7:26)

  • Start

    Where to put opt-in forms (5:34)

  • Start

    Segmenting and Tagging Your Subscribers (5:10)

  • Start

    Email Sequences (13:06)

  • Start

    Better Email Subject Lines (3:54)

  • Start

    Using Analytics to Improve Emails (7:05)

  • Start

    CASE STUDY: 100 Subscribers in Less Than 1 Week (5:32)

Copywriting & Blogging
  • Start

    Copywriting Basics (2:19)

  • Start

    A.I.D.A

  • Start

    CASE STUDY: A Sales Page That Works (8:14)

  • Start

    10 Commandments of Copywriting (6:42)

  • Start

    Write Better Headlines (5:21)

  • Start

    Write Quality Articles

  • Start

    Optimize Your Website SEO (5:23)

  • Start

    Supplemental Reading List

YouTube
  • Start

    Intro to YouTube (6:39)

  • Start

    CASE STUDY: The YouTube Sales Funnel (4:43)

  • Start

    YouTube SEO – Watch Time vs. Views (3:33)

  • Start

    Keyword Research for YouTube Videos (5:39)

  • Start

    Start Your New Channel (2:59)

  • Start

    Channel Art and Icon (7:23)

  • Start

    Channel Description (2:41)

  • Start

    Customize Your Channel Design (4:26)

  • Start

    Add a Channel Trailer (2:29)

  • Start

    YouTube Channel Settings and Verification (6:34)

  • Start

    Upload Defaults, Featured Content, and Channel Branding (6:01)

  • Start

    Uploading Videos + Titles, Tags, Description (11:41)

  • Start

    Cards and End Screens (7:53)

  • Start

    Use YouTube Analytics to Grow Your Channel (6:08)

  • Start

    Quickly Respond to Fans with the Community Tab (2:17)

  • Start

    Live Streaming with YouTube Live (4:07)

  • Start

    Free Music on YouTube (1:37)

  • Start

    Create a YouTube Ad (5:09)

  • Start

    Spy on Competition with Social Blade (4:02)

  • Start

    TubeBuddy: Optimize Your YouTube Experience (13:02)

Video Marketing
  • Start

    Video Marketing Basics (3:36)

  • Start

    Video Equipment for Beginners (8:28)

  • Start

    Tools to Make Your Videos More Pro (4:02)

  • Start

    Structure a Video that Sells (4:19)

  • Start

    Intro to Video Production Bootcamp (1:04)

  • Start

    What Type of Video Should You Make? (2:47)

  • Start

    What Makes a Great Video? (3:17)

  • Start

    Come Up with Great Video Ideas (5:05)

  • Start

    Plan Your Video (3:30)

  • Start

    The Pre-Production Checklist (4:04)

  • Start

    Intro to Eqiupment (1:34)

  • Start

    Camera Options (6:00)

  • Start

    Microphone Options (4:37)

  • Start

    Lighting Options (1:55)

  • Start

    Editing Tools (2:11)

  • Start

    Exposing Your Shot (5:25)

  • Start

    Compose Your Shots (4:25)

  • Start

    Filming Yourself (1:09)

  • Start

    Getting the Right Shot (3:43)

  • Start

    Choose a Background (2:32)

  • Start

    My Office Video Setup (2:54)

  • Start

    Exposing with DSLR and Mirrorless Cameras (6:31)

  • Start

    Focus with DSLR and Mirrorless Cameras (2:35)

  • Start

    Stabilize Your Shots (2:57)

  • Start

    Know Your Lenses

  • Start

    Shoot with your Smartphone (5:10)

  • Start

    Shoot with Your Webcam (5:49)

  • Start

    Record Great Screencast Videos (4:20)

  • Start

    Choose the Right Microphone (3:21)

  • Start

    Record Better Audio in Any Environment (1:27)

  • Start

    Lavalier Microphones (2:47)

  • Start

    Shotgun Microphones (0:55)

  • Start

    Recording Audio with Your Computer (1:33)

  • Start

    Why We Light (1:03)

  • Start

    Use Natural Light (4:14)

  • Start

    Three Point Lighting (7:26)

Facebook Groups
  • Start

    Why Facebook Groups? (2:19)

  • Start

    Start a Facebook Group for Your Audience (11:26)

  • Start

    Facebook Group Tips: Grow an Engaged Audience (8:24)

  • Start

    Posting Types, Live Streaming to Groups, and Scheduling Posts (3:34)

Facebook Pages
  • Start

    Why Facebook Pages are Important for your Business (1:09)

  • Start

    Creating a Stunning Facebook page for your business (8:57)

  • Start

    Adding Essential information to your Facebook Page (10:39)

  • Start

    Selecting your Profile Image (4:29)

  • Start

    Creating Professional Facebook Cover Image for your Pages (12:03)

  • Start

    Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)

  • Start

    Getting your Facebook Page Username (2:45)

  • Start

    Setting up your Facebook Page Target Audience (6:48)

  • Start

    Facebook Page Apps to increase fans engagement (8:05)

  • Start

    Top 9 Ways to Monetize your Facebook Page (11:58)

  • Start

    Exploring Publishing tools (10:12)

  • Start

    Scheduling Facebook posts (4:43)

  • Start

    Facebook Call-To-Action Button (9:28)

  • Start

    How to spy your competitors on facebook (11:01)

  • Start

    How to guarantee your fans see all your posts (9:32)

  • Start

    Exploring Facebook Insights (12:19)

  • Start

    Promoting your Facebook Page (10:33)

  • Start

    Four Unlimited sources of royalty free images (12:19)

Facebook Ads
  • Start

    Introduction to Facebook Ads (1:12)

  • Start

    Introduction to the Facebook Ads Manager (5:53)

  • Start

    Setting Up Your Payment Account (1:54)

  • Start

    Define Your Target Audience (12:13)

  • Start

    Level 1 – Creating the Ad (5:24)

  • Start

    Level 1 – Boosting your Post (8:36)

  • Start

    Level 2 – Creating your Ad in the Ads Manager (11:24)

  • Start

    Tips to Get Your Ad Approved (3:24)

  • Start

    Analyzing Results (11:24)

Facebook Retargeting
  • Start

    What is Facebook Retargeting and Why is it Important for You (4:50)

  • Start

    Creating a Facebook Pixel (5:28)

  • Start

    Installing the Pixel in WordPress (4:31)

  • Start

    Installing the Pixel in Non-WordPress Sites (2:27)

  • Start

    Testing the Pixel (3:53)

  • Start

    Creating your Audience with the Pixel (3:40)

  • Start

    Facebook Pixel Advanced Audience Creation (13:45)

  • Start

    Message “Your Audience is too Small” (1:50)

  • Start

    Creating a Facebook Ad with the Pixel Audience (10:38)

Facebook for Local Business
  • Start

    How Facebook Ads Can Help Your Local Business (6:23)

  • Start

    This is the Plan for your Local Business (7:33)

  • Start

    Reaching People Around Your Business (10:23)

  • Start

    Create Your Local Business Ad (10:27)

Google Adwords
  • Start

    Google Adwords for your Business (1:47)

  • Start

    How Adwords Works (2:53)

  • Start

    Example of Ads that we are creating (4:27)

  • Start

    Setting up your Adwords Account (6:51)

  • Start

    Exploring the Adwords Interface (5:14)

  • Start

    Discovering the Best Keywords (11:14)

  • Start

    Creating a Google Adwords Search Campaign (6:10)

  • Start

    Selecting your Audience (3:32)

  • Start

    Choosing your Bid settings for Google Adwords (4:21)

  • Start

    Creating an Ad group and Adding Keywords

  • Start

    Finalizing your Google Adwords Ad (6:14)

  • Start

    Managing your Google Ads Campaigns and Analytics (3:02)

  • Start

    Creating a YouTube Ad with Google Adwords (9:57)

  • Start

    Your Next Steps (0:42)

Google Analytics
  • Start

    Setting Up Google Analytics (5:32)

  • Start

    Navigating the Google Analytics Dashboard (6:34)

  • Start

    Know Your Audience with Analytics (5:35)

  • Start

    User Acquisition and Behavior Flow (13:17)

  • Start

    See Where Visitors Click with Page Analytics (4:40)

  • Start

    User Behavior and Site Speed (4:00)

  • Start

    Setting Up Goals (3:09)

Twitter
  • Start

    Why Twitter Can Help Grow Your Business (1:47)

  • Start

    Choose the Best Username (6:27)

  • Start

    4 Tips for Choosing Your Twitter Handle (2:00)

  • Start

    Creating Your Twitter Account (4:53)

  • Start

    Creating an Outstanding Twitter Profile Page (3:46)

  • Start

    Adding your Profile and Header Photo (9:33)

  • Start

    Writing an Optimized Twitter Bio (10:43)

  • Start

    Choose Your Pinned Tweet (6:17)

  • Start

    Connecting with Other Influencers (5:36)

  • Start

    Twitter Hashtags (5:41)

  • Start

    Growing your Twitter Presence with Jooicer (9:04)

  • Start

    Add Twitter Buttons to Your Website (9:58)

  • Start

    Add Twitter Widgets to Your Website

  • Start

    Twitter Ads – Creating Your Ads Account and Campaign (9:31)

  • Start

    Twitter Ads – Adding your Payment Method (1:21)

  • Start

    Twitter Ads – Creating other Twitter Ads (2:19)

  • Start

    Twitter Ads – Promoting a Tweet (1:51)

Instagram
  • Start

    Why Instagram Can Help Grow Your Business

  • Start

    Instagram for Business – Whats our Strategy (4:21)

  • Start

    Create an Instagram for Business profile (3:51)

  • Start

    # 1 Building a Killer Instagram Profile (2:42)

  • Start

    #2 Building a Killer Instagram Profile (3:57)

  • Start

    #3 Building a Killer Instagram Profile (5:04)

  • Start

    #4 Building a Killer Instagram Profile (1:33)

  • Start

    Accessing the Ads Manager (2:36)

  • Start

    Creating your First Instagram Ad (3:58)

  • Start

    Creating you Instagram Ad inside the App (7:44)

  • Start

    Important Tips to have a Successful Ad on Instagram (4:46)

  • Start

    #1 Mistake People Make on Instagram (2:19)

  • Start

    #2 Mistake People Make on Instagram (1:13)

  • Start

    #3 Mistake People Make on Instagram (2:01)

  • Start

    #4 Mistake People Make on Instagram (0:51)

  • Start

    #5 Mistake People Make on Instagram (1:04)

  • Start

    #6 Mistake People Make on Instagram (0:51)

  • Start

    Tools to create Instagram Photos

  • Start

    Creating Viral Instagram Photos (13:20)

  • Start

    Instagram Live and Instagram Stories (4:07)

Pinterest
  • Start

    Why Pinterest Can Help Grow Your Business (3:15)

  • Start

    Opening a Pinterest Business Account (3:14)

  • Start

    Verify Your Account (4:56)

  • Start

    Linking Pinterest with other Social Media platforms (2:04)

  • Start

    Optimizing your Pinterest Profile (8:51)

  • Start

    Creating Boards (9:21)

  • Start

    Using “Secret” Boards (3:00)

  • Start

    The Powerful Pinterest notification (1:18)

  • Start

    Pinterest Chrome Extension (3:21)

  • Start

    Adding Pinterest to your Website (13:36)

  • Start

    Pinterest Ads – Getting started (3:02)

  • Start

    Pinterest Ads Panel Overview (2:46)

  • Start

    Creating a Pinterest Ad

  • Start

    Creating Pinterest Ads Fast (3:05)

  • Start

    Pinterest Analytics (2:00)

LinkedIn
  • Start

    Welcome to LinkedIn Marketing (1:39)

  • Start

    Setting up your LinkedIn Account (6:25)

  • Start

    Adding Experience, Skills, Accomplishment to your LinkedIn Profile (3:21)

  • Start

    Adding a Professional Background Photo (4:06)

  • Start

    Add Media to Your Profile (6:00)

  • Start

    Changing your LinkedIn URL (3:29)

  • Start

    dding your Website to LinkedIn (6:22)

  • Start

    Creating Shareable Content on LinkedIn (4:07)

  • Start

    LinkedIn Company Pages Examples (5:29)

  • Start

    Creating a LinkedIn Company Page (2:22)

  • Start

    Managing your LinkedIn Company Page (7:08)

  • Start

    Publishing Content in your LinkedIn Company Page (4:10)

  • Start

    Getting $50 in LinkedIn Ads Credits (2:39)

  • Start

    LinkedIn Ads Introduction (2:56)

  • Start

    Creating a LinkedIn Sponsored Content Ad (11:46)

  • Start

    Waiting for LinkedIn Ad Approval

  • Start

    Creating a LinkedIn Text Ads Campaign (6:52)

  • Start

    Creating a LinkedIn Sponsored InMail Campaign (9:08)

  • Start

    Quick View of the LinkedIn Campaign Manager (3:09)

Periscope
  • Start

    What is Periscope? (1:07)

  • Start

    Creating Your Periscope Account (6:35)

  • Start

    Use Your Periscope Description for Marketing (4:22)

  • Start

    Use Periscope Like a Pro (10:59)

  • Start

    Live Scope Stats (3:37)

  • Start

    How Often to Periscope (4:15)

  • Start

    Deal Periscope Session Length (2:50)

  • Start

    Using Powerful Titles in Your Scopes (2:20)

  • Start

    Getting Feedback from your Audience (3:32)

  • Start

    Using your Scopes in Other Channels (5:34)

  • Start

    Equipment to Make Scopes Look Professional (5:10)

Social Media Live Streaming
  • Start

    Using Social Media Streaming to Grow your Business (2:07)

  • Start

    Basic Equipment for Social Media Streaming (8:41)

  • Start

    Planning an Irresistible Live Streaming Session (9:42)

  • Start

    Running a Facebook Live Session from your Smartphone (6:47)

  • Start

    Sharing our Facebook Live Session (2:43)

  • Start

    3 ways to Reuse your Facebook Live Sessions (5:27)

  • Start

    YouTube Live Basics (2:17)

  • Start

    Running a YouTube Live from your Smartphone (4:40)

  • Start

    Instagram Live (3:09)

  • Start

    Periscope Live (3:17)

  • Start

    Introduction to OBS Broadcaster Software (3:19)

  • Start

    Setting up your OBS software (10:56)

  • Start

    Using OBS Studio Mode (4:51)

  • Start

    Facebook Live Streaming with OBS (12:23)

  • Start

    YouTube Live Streaming with OBS (6:59)

  • Start

    Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)

  • Start

    Other Awesome Software for Live Streaming (8:03)

Podcasting
  • Start

    Podcasting Basics (3:11)

  • Start

    Podcasting Tools (6:41)

  • Start

    Hosting Your Podcast with Libsyn (7:27)

  • Start

    Adding ID3 Tags (3:16)

  • Start

    Submitting Podcast to iTunes (2:18)

  • Start

    Outsourcing Podcast Work (2:17)

  • Start

    Validate Your Podcast Feed (0:57)

Quora
  • Start

    Quora Basics (2:57)

  • Start

    Finding, Answering, and Optimizing Your Quora Answers (3:20)

Conclusion
  • Start

    Thank You Video (1:46)

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